Cartier’s hip item of the year, ballon bleu de Cartier, merges out-of-the-box creativity with traditional elegance (thus the word ballon).
To comply with the watch, the luanch party at Shang-hai was all about creativity. It was, to borrow the phrase from Disney, magical. The conference hall was turned into a red gift box placed on a blue velvet, which was vigourous and futuristic. The guests in the red cocktail area provided a magic album of ballon bleu de Cartier which transfer photos through bluetooth. It immediately turned the guests into a main character of a comic. Then the French magician would turn blue balloons into champagnes and gold fish which floats in the air. With the help of the lights, countless images of ballon bleu watches were showcased. Interesting aye?
That’s wasn’t all. Imagine an absolute silver tunnel on the second floor filled with Cartier watches at both sides. On the third floor it was a blue theme room with a performance by an English opera singer complimented by modern dancers as the opening, followed by a contemporary “Magical Sand” performance by a German artists. The night ended with a Chinese Musician “Lee Chuan(李泉).”