Yes, Gucci has announced James Franco as its new face months ago, but the actual ad is finally here. Sean Penn-kisser James Franco is running with you in his new campaign for the fragrance, presenting Gucci by Gucci Pour Homme.
Music: Róisín Murphy – Slave To Love (Bryan Ferry Cover). Director: Jan Wentz. Director of photography: Chris Doyle.
Hip to be... 
I think he is a very good choice. I think is a talented and handsome man.