Looking back at last year’s commercial campaigns, I will not lose by Rocawear was one of the most successful of them all. It featured inspirational stories from celebrities and those who were involved in notable events such as Virginia Tech. shootings.
It’s simple, catchy and inspirational, “I will not lose.” That’s why they’re not going to lose any time soon.
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The Titanic star, who is also an outspoken environmentalist has just purchased a ‘green’ flat in New York’s pioneering Riverhouse complex. DiCaprio’s representative confirmed the sale but did not reveal how much the star had paid. A statement was released, however, saying “Riverhouse is a prime example of how green technology is both accessible and achievable for new residential developments – it is a groundbreaking building.”
What we know is that Riverhouse offers one-bedroom properties from $835,000 and four-bedroom homes from $2,975,000, so it’s somewhere in between.
The 264-unit complex in Rockefeller Park was built using locally acquired renewable materials, is partly powered by solar energy,offers a 24-hour fresh-filtered air system and boasts green rooftops planted with pine trees.
Riverhouse residents also have access to a children’s playroom, media cafe, fitness centre, dog spa and a treehouse. DiCaprio has long been an ardent campaigner on green issues. He was one of the first people to buy a hybrid car and has established his environment awareness organisation the Leonardo DiCaprio Foundation.
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