Tag Archives: chief

Toccara & Ciara: I will not lose

Looking back at last year’s commercial campaigns, I will not lose by Rocawear was one of the most successful of them all. It featured inspirational stories from celebrities and those who were involved in notable events such as Virginia Tech. shootings.

It’s simple, catchy and inspirational, “I will not lose.” That’s why they’re not going to lose any time soon.