Killa Kela @ I.T. Fashion 20th Anniversary Party

W Hotel and I.T. event eclipses Luxury Fashion Week! The ultra chic international hotel chain W and I.T. the exclusive Hong Kong fashion house teamed up for the event of the season. Hong Kong’s young, gorgeous, super rich and hip crowd lined up for as much as 2 hours to get a glimpse inside. World famous beat boxer Killa Kela and M.C. Gold Mountain kept the champagne soak crowd jumping . SO-U.TV provided the exclusive video coverage of the event with Dplex group of Hong Kong. Happy 20th birthday I.T.

Most Beautiful Man for September: Not Surprised

Yes, it’s the one and only Michael Phelps. It’s no surprise to anyone that Mostbeautifulman.com has chosen this 14 career Olympic gold medals winning Olympian.(Now let’s not forget he also holds seven world records in swimming. Him being the man of the month is predictable, but I’m not complaining.

Gucci: Running with James Franco

Yes, Gucci has announced James Franco as its new face months ago, but the actual ad is finally here. Sean Penn-kisser James Franco is running with you in his new campaign for the fragrance, presenting Gucci by Gucci Pour Homme.

Music: Róisín Murphy – Slave To Love (Bryan Ferry Cover). Director: Jan Wentz. Director of photography: Chris Doyle.

The New Lara Croft: Alison Carroll

The UK receptionist/gymnast Alison Caroll has just been announced as the new face of Lara Croft. No more Angelina Jolie? Not quite, according to the Telegraph:

“But Carroll has not landed a movie role – instead she will promote the new Tomb Raider video game, Underworld, which is released in November. Nell McAndrew found fame as the first Lara Croft model in the 1990s. Carroll will star in TV adverts and travel the world to meet Lara Croft fans.

“This is a fantastic opportunity and I am really looking forward to embracing Lara’s world,” she said. “I still can’t believe they chose me to take on the role of Lara – and I can’t wait to get stuck in. This is my dream job. I have always wanted to be an action hero and hope to be able to use my gymnastic ability to perform all of Lara’s stunts.”

Tom Brady Puts On A Suit For Esquire

No he didn’t! Yes he did! The New England Patriots QB, Tom Brady, throws himself into a suit for this month’s Esquire.

On God and football: “When you try to combat everything, at the end of the day you realize that you’re responsible for yourself…Look at the attention I get: It’s because I throw a football. But that’s what society values. That’s not what God values. He didn’t invent the game. We did. I have some eye-hand coordination, and I can throw the ball. I don’t think that matters to God.“

Chad White as Icarus for OUT

For OUT’s September issue, photographer Francois Rousseau remade the myth with Chad White as a fashion forward Icarus. Icarus was the son of Daedalus, who crafted two sets of wax wings so he and his son could escape exile in Crete. He warned Icarus not to fly too close to the sun, which Icarus did. Icarus fell into the sea. Of course, he wasn’t wearing a feather scarf by Burberry Prorsum at the time.

See the full set of photos at OUT